MTN Ghana has taken its 30th anniversary celebrations directly to customers, organising a nationwide customer appreciation float to thank Ghanaians for their loyalty, trust and partnership over the past three decades.

The float, held on Saturday, September 26, 2026, simultaneously took place in Accra, Kumasi, Tamale, Sunyani, Koforidua and Takoradi, where employees engaged customers and members of the public and distributed tokens of appreciation along selected routes.

In Accra, the activity began at the MTN Ghana Head Office and passed through the Ministries area, Osu and Oxford Street, Ring Road East and parts of Liberation Road before returning to the head office.

The Chief Human Resources Officer of MTN Ghana, Esi Mmriba Wilson, said the initiative was an expression of gratitude to the millions of customers whose loyalty had contributed to the company’s growth over the past 30 years.

“This float is our way of saying thank you to our customers. For 30 years, they have trusted us to connect them to opportunities, loved ones, businesses and services that matter,” she said.

She said customer support had powered the company’s growth and encouraged MTN Ghana to continually innovate and improve its services.

“Today, we celebrate them and reaffirm our commitment to serving them for many more years to come,” she added.

Ms Wilson said the anniversary theme, “30 Years of Progress, Powered by You,” reflected the central role customers had played in MTN Ghana’s journey and achievements.

“Everything we have accomplished over the past three decades has been made possible by our customers. This celebration is about recognising their contribution, appreciating their loyalty and assuring them that MTN remains committed to enabling the benefits of a modern connected life for all,” she said.

During the float, MTN employees interacted with customers and members of the public, shared anniversary souvenirs and expressed appreciation to individuals and communities that had supported the brand over the years.

The customer appreciation float forms part of a series of activities being organised by MTN Ghana to mark its 30th anniversary.

As part of the celebrations, the company is also running promotional campaigns offering customers a range of prizes, including a grand giveaway of nine brand-new Toyota Land Cruisers.

The promotions are intended to reward customers for their continued loyalty and participation in MTN products and services.

The simultaneous organisation of the float across the six regional capitals brought employees and customers together in a nationwide celebration of partnership, loyalty and progress.

The activity follows the official launch of MTN Ghana’s 30th anniversary celebrations in May under the theme “30 Years of Progress, Powered by You,” which highlights the contribution of customers to the company’s growth and development.

As the anniversary celebrations continue, MTN Ghana said it remained focused on strengthening its network, expanding fibre infrastructure, driving digital innovation and improving customer experience.

The company said the investments were aimed at ensuring that it could serve Ghanaians better and support their growing demand for reliable connectivity and digital services in the years ahead.