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Seamless digital services key to MTN’s growth strategy

MTN Group CEO Ralph Mupita highlights digital and fintech services as key drivers of the company’s future growth

NewsCenta by NewsCenta
September 15, 2025
in Telecoms
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Ghana 5G digital Africa Mupita

Ralph Mupita

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MTN Group has reaffirmed its commitment to accelerate financial inclusion across Africa and other operational markets by deploying cutting-edge technology to deliver seamless, inclusive, and innovative financial services.

The assurance was given by the Group President and Chief Executive Officer (CEO), Ralph Mupita, during the Bright Conversation Series in Accra as part of his two-day working visit to Ghana.

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Financial inclusion at the heart of MTN’s mission

According to Mr. Mupita, financial inclusion remains one of the most important goals driving MTN’s business strategy.

The company has been investing heavily in state-of-the-art technology and digital platforms to provide millions of Africans with access to essential services such as mobile money, digital banking, remittances, and e-commerce.

“Financial inclusion is not just better for the company, but for society as a whole. It ensures that people who have long been excluded from formal financial systems can participate in economic growth, build resilience, and create wealth for themselves and their communities,” Mupita said.

Pivoting towards a digital-first future

Mr. Mupita explained that MTN is undergoing a major transformation that will pivot the business into a fully digital-first operation over the next five to ten years.

This transformation involves building a stronger technology stack, enhancing mobile money services, and providing customers with advanced services ranging from payments to e-commerce.

“We’ve used, for example, space technology and SSP solutions to amplify customer experiences, and we are investing a lot of time and resources to make sure we are technologically strong enough for the future,” he noted.

He emphasized that customers are increasingly demanding more sophisticated services, and MTN is positioning itself to meet these needs.

“The solutions we provide must evolve because our customers are evolving. They are looking for more advanced services—bank payments, remittances, e-commerce—and we are making those investments to stay ahead,” he stressed.

Seamless and customer-friendly digital experiences

The MTN boss highlighted the growing importance of smartphones as gateways to financial and digital inclusion.

He observed that customers today want solutions that are easy to navigate and seamless in experience, without the burden of technical complexity.

“The future is about the smartphone and about ensuring a frictionless experience. Customers don’t want difficulties in navigating our solutions—they want simple, secure, and efficient services that meet their everyday needs,” Mupita remarked.

Strong performance from Ghana and beyond

Commending MTN Ghana for its performance, Mupita said the subsidiary has been central to the group’s strong results in the first half of the year.

He pointed to a robust uptake of digital services, strong growth in enterprise business, and the remarkable expansion of mobile money services as examples of Ghana’s contribution to MTN’s success.

“The growth in Ghana has been broad-based and significant. The mobile money business has seen very strong uptake, the enterprise business is expanding steadily, and overall digital adoption is growing impressively. Ghana has played a tremendously important part in delivering strong results for the group,” he said.

Gratitude to customers and staff

Mupita also expressed gratitude to MTN Ghana’s staff and loyal customers for making the company’s success possible. “We are grateful to our customers for trusting us with their financial and digital needs. To our staff, your innovation and dedication have made MTN’s success in Ghana a reality,” he said.

Driving Africa’s digital and financial future

The MTN CEO concluded by reaffirming the company’s long-term vision to use digital solutions and financial technology to transform lives across Africa.

He argued that financial inclusion is one of the most powerful tools to unlock Africa’s economic potential, and MTN is determined to play a leading role in that transformation.

“Financial inclusion is the key to unlocking Africa’s youth dividend and economic growth. MTN will continue to invest in state-of-the-art technology to make sure that every African, no matter where they are, has access to the digital and financial services they need to thrive,” Mupita emphasised.

Tags: MTN Ghana FoundationMTN GroupRalph Mupita
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