Vivo Energy Ghana PLC, the company that markets and distributes Shell-branded fuels and lubricants, has launched an initiative dubbed She’llFix, aimed at empowering women with practical skills in auto mechanics, lubrication, and car safety.
Speaking at the maiden edition of the programme, Corporate Communications Manager of Vivo Energy Ghana, Shirley Tony Kum, said the campaign was designed to build women’s confidence and independence on the road by equipping them with essential car maintenance skills.
“From checking oil levels to jump-starting a car battery, She’llFix provides practical training that ensures women drive with independence, safety, and peace of mind,” she noted.
The initiative, which runs under the tagline Safely, Confidently, with Skill, forms part of the company’s Corporate Social Responsibility (CSR) and is an extension of its flagship ShePower diversity and inclusion campaign.
According to her, the programme responds to the everyday challenges women face when their cars develop faults on the road.
“Often, when our cars break down, the first reaction is panic. Many times, we immediately call a mechanic or a relative for help.
But She’llFix is here to change that narrative by empowering women to understand the basics of car maintenance,” she explained.
Participants at the launch received training on the importance of using the right lubricants, conducting safety checks before driving, and identifying early signs of mechanical issues.
Experts, including representatives from the Ghana Police Service, were also present to educate women on road safety and interactions with law enforcement.
“This is the first time an Oil Marketing Company has introduced such a project, and we are proud that Shell has taken the lead,” she said.
She added that the initiative will be scaled nationwide, with training sessions planned for Kumasi, the Northern Region, and other parts of the country.
Managing Director of Vivo Energy Ghana, Christian Li, also reaffirmed the company’s commitment to its values of safety, respect, and care, explaining that She’llFix was designed in response to customer feedback.
“Mostly, the ladies don’t have the confidence or skills when it comes to basic car issues, and that’s largely because they haven’t had the know-how. With this programme, we want them to feel safe at all times and not stranded,
“It’s a lifelong opportunity—we’ll keep improving it to make it practical, not academic. If it gives women confidence, we’ve already achieved something.” He said.
Delivering the keynote as Special Guest of Honour, the President of the Institute of Public Relations (IPR) Ghana, Esther Ambah Numaba Cobbah, praised Vivo Energy for the initiative, describing it as an effort that challenges long-held stereotypes about women and cars.
“If women can fix meals, fix health, fix clothing, and even fix entire households, why can’t we fix our cars? Society has created cultural and mental barriers that discourage us from handling vehicle-related issues, but initiatives like She’llFix are here to shatter that myth,” she declared to resounding applause.
Esther Cobbah urged Vivo Energy to submit She’llFix for international recognition, noting that such interventions embody the excellence that global public relations bodies celebrate.
She also challenged women to embrace the opportunity with pride.
“Women must be intentional about breaking barriers, building confidence, and seizing leadership roles. Today, by opening bonnets and changing tyres, we are symbolically shattering the myths that limit us.
A confident woman is an asset to society, and programmes like She’llFix are a pathway to national development,” she stressed.
With over 200 participants at the maiden session, the programme is expected to reach thousands of women across Ghana in the coming years.
Vivo Energy Ghana hopes the campaign will not only equip women with technical skills but also promote safer driving and reduce roadside emergencies.
