Serene Insurance, a member of the First Sky Group and a leading general insurance company, has continued its expansion of branch presence in the country with the opening of the Takoradi office to reflect its growth positioning in the insurance sector.
The opening of the Takoradi branch office on July 24, 2024 brings to 10, the number of operational offices with a network agency presence of more 200 active agents across the country in alignment with its strategic imperatives hinged on becoming a leading voice in the industry ecosystem by 2027.
Executive Chairman of First Sky Group, parent company of Serene Insurance, Mr. Eric Seddy Kutortse noted the opening of the regional Serene Insurance branch was to bring services closer to the doorsteps of the people of the Western Region.
“This is a testament of our commitment to overcome all barriers to the economic upliftment of the people of the Western Region, by creating jobs for the unemployed youth. We will continue to be a strategic partner in your forward-match towards prosperity, peace and development of this region”, Mr. Kutortse stressed.
Speaking at the ceremony to launch the opening of the Takoradi branch office, Chief Executive Officer of Serene Insurance, Mrs. Mercy Naa Koshie Boampong explained that her company’s entry into the Western Region through Takoradi marks its permanent presence and clearly reflected the growth and expansionary posture and positioning of Serene Insurance Company Ltd
Mrs. Boampong intimated that Serene Insurance since inception over six years ago as a key general business player in the industry, having been adjudged the fastest growing insurance company in Ghana in 2022, has built and continued to build a privileged reputation as a provider of reliable and cost-effective insurance products and services that address the needs of the insuring public.
“We promise nothing less than the cutting-edge customer and product service delivery to our clientele here in Takoradi as we look forward to an enduring, rewarding business relationship with you”, Mrs. Boampong assured.
She announced that Serene Insurance Company Limited would roll out two (2) new products – Enhanced Motor Insurance Policy and Events Liability Policy, to be outdoored by the end of 2024, to add on to the exciting suite of products specially tailored to address specific insurance needs of our community.
“In signing up for the Events Liability, for instance, policy holders will have liabilities associated with their events covered in terms of damage to insured property, public liability cover that address claims for liability against insured by the public”, Mrs. Boampong proclaimed.
Delivering a solidarity message, Western Regional Manager of the National Insurance Commission (NIC), Justice Peprah Agyei underscored the pivotal role insurance plays in the economic development of a nation and expressed his delight with the step Serene Insurance had taken to extend its presence to the Western Region, with Takoradi as the beginning point, as its commitment to deepen access and penetration while promoting inclusivity guided by tested governance and policy direction to uphold the interests of clients.
Chairman for the occasion, Chief of Assakae, Nana Asante Kojo II commended Serene Insurance for the bold initiative and hoped to see the company open up more branch offices in other parts of the Western Region to deepen access to insurance products and services while creating jobs and eliminating barriers to economic upliftment of the people.
Western Regional Minister and Member of Parliament for Takoradi, Hon. Kwabena Okyere Darko-Mensah welcomed the entry of Serene Insurance into the Western Region expressing his excitement about the deepening of competition and enhanced quality product offering for both prospective and existing clientele for the sector.
Serene Insurance’s unrivalled customer service, strong financial base, being one of the well capitalized players in the industry and inclusive product penetration among other innovations, has positioned it as the New Face of Insurance.
