Innova DDB Ghana, in collaboration with Family Renaissance International (FRI) and 3Music TV, has launched a national awareness campaign aimed at confronting the growing but often hidden crisis of familial sexual abuse in Ghana.
The initiative, dubbed Call Them Out, was unveiled at the Accra High School to coincide with the International Day of the Child.
The campaign seeks to challenge the long-standing culture of silence that protects perpetrators within families while leaving survivors unprotected and unheard.
The initiative is designed to encourage open conversations, empower young people, and promote accountability in homes and communities.
Opening the event, CEO of the Ninani Group, Joel Nettey, called for an end to the silence that has allowed abuse to thrive behind closed doors.
“Familial sexual abuse is not new to us. It’s been with us for a long time—the only problem is we don’t speak about it in Ghana,
“It’s time for somebody to call them out. Innova DDB is using our inherent marketing communications expertise to change behaviour and do good,” he said.
The launch brought together experts in psychology, family counselling, health, and advocacy for a panel discussion highlighting the urgent need for awareness, prevention, and support for children affected by abuse.
Founding President of Family Renaissance International, Rev. Mrs Catherine Onwioduokit, underscored the harmful consequences of suppressing conversations around abuse.
“The ‘shh shh—don’t talk about it’ is what is ruining families. Abuse is certainly something you talk about. We should not feel intimidated to speak out.” She said.
She added that digital spaces have begun shifting the narrative.
“People are now calling out abusers online. It shows we are moving from a culture of silence to one of responsibility and protection.”
Panellists, Dr Delasy Kwami Gbekor, Clinical Psychologist, Ethel Obeng-Treve, and public health advocate Ophelia Awinboma Azure — discussed the tactics used by abusers to manipulate young victims, the long-term trauma survivors endure, and the stigma that prevents victims from seeking help.
They urged students to support one another and serve as champions for change in their schools and communities.
Audrey Quaye, Creative Director of Innova DDB, explained that the campaign extends beyond awareness events.
It includes a support system featuring professional counsellors, a dedicated phone pathway for victims, and educational materials available on the Call Them Out website.
The campaign will be amplified through the hashtag #CallThemOut across digital platforms.
3Music TV’s Head of Brands and Marketing, Cyril Gockel, affirmed the media house’s commitment to the initiative.
“We are excited to help amplify this message at a time when conversations around sexual abuse and body autonomy are more crucial than ever,” he said.
Chief Operating Officer of Innova DDB Ghana, Dr Kenneth Hammond, described the launch as the beginning of a nationwide movement.
“Today is more than an event; it is the beginning of a shared commitment to change,
“As we leave here, let us be ambassadors of this initiative and keep pushing for the change we want to see.” He stated.
The Call Them Out campaign positions accountability—not silence—as the true measure of family strength.
