GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has announced the appointment of media personality, Kwabena Anokye Disi, popularly known as Bola Ray and renowned actress, Jocelyn Dumas, as its Brand Ambassadors.
This strategic move aims to promote Ghana’s rich gold heritage and highlight the country’s expertise in crafting authentic and exquisite gold jewellery through world-class artistry and ethical sourcing.
With Bola Ray’s charisma and Jocelyn Dumas’s elegance, GoldBod Jewellery is poised to reach new heights, showcasing the beauty of Ghana’s gold ornaments to the world.
Speaking at the unveiling event held at the GoldBod Head Office in Accra, the Chief Executive Officer of GoldBod, Sammy Gyamfi Esq., expressed his excitement about the partnership, describing it as a strategic move to project Ghanaian craftsmanship in jewellery fabrication for both the domestic and international markets.
“Bola Ray and Joselyn Dumas represent excellence and authenticity— the very values that define the Goldbod Jewellery brand.
Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
Sammy Gyamfi further noted that the collaboration marks the first step towards the actualisation of President Mahama’s vision of making Ghana a leading hub of authentic gold jewellery and ornaments in Africa.
As part of their ambassadorial roles, the two icons will spearhead brand campaigns, media engagements, and public outreach initiatives that showcase GoldBod’s latest collections of fine gold and diamond jewellery, bespoke ornaments and refined luxury accessories.
Between January and 15 October 2025, GoldBod achieved a landmark milestone — generating approximately US$8 billion in foreign exchange from small-scale gold exports alone.
This figure underscores the vast potential of regulated artisanal mining under streamlined institutional oversight — and marks a turning point in Ghana’s quest to formalise and maximise gains from its gold sector.
GoldBod was established in 2025 under the GoldBod Act (Act 1140) to centralise and regulate the gold trade in Ghana, particularly in the artisanal and small-scale mining (ASM) sector.
Its mandate is comprehensive — granting it exclusive authority to buy, assay, grade, export, license, and enforce traceability for gold produced by licensed small-scale miners.
