Fidelity Bank’s GH₵5.74m CSR in 2024 benefits 26,000 Ghanaians

Fidelity Bank Ghana has made a significant investment of GH₵5.74 million in Corporate Social Responsibility (CSR) initiatives in 2024, directly benefiting over 26,000 individuals. The primary focus of these initiatives has been women’s empowerment, healthcare, financial literacy, and youth entrepreneurship.
Additionally, the bank’s employee volunteering program has flourished, with staff dedicating over 1,396 hours to various community projects.
Managing Director of Fidelity Bank Ghana, Julian Opuni, announced these developments during a media engagement in Accra.

Commitment to health and well-being
Mr. Opuni highlighted the bank’s Wellness4All Programme, which supports critical health initiatives, including obstetric fistula treatment, cancer awareness, and mental health support.
He reassured the public that Fidelity Bank remains committed to delivering shared value by ensuring that business growth benefits both communities and the environment.

Empowering the creative arts sector
A major new initiative for 2024 is the Orange Inspire programme, designed specifically to support players in the creative arts sector.
Mr. Opuni noted that the arts sector is often overlooked in investment discussions, and Fidelity Bank seeks to address this by offering mentorship, funding, and grants to help transform the industry.

Through local language adoption
Another significant development is the introduction of local languages into the bank’s operations.
This initiative aims to make financial services more accessible to the unbanked and undereducated segments of society.
Beyond encouraging savings, the bank believes this approach will enhance financial literacy and help people understand the importance of investments and economic growth.

Advancing greentech and digital innovations
The bank also reaffirmed its commitment to GreenTech Innovation, particularly in Ghana’s agricultural sector.
Through the GreenTech Innovation Challenge, Fidelity Bank is investing in youth-led agricultural startups that focus on sustainable farming and technology-driven solutions.
This initiative is part of a broader effort to modernize the agricultural value chain and improve food security.
On the digital front, Mr. Opuni emphasized Fidelity Bank’s drive to enhance customer experience through digital platforms.
The bank has been actively engaging with clients via social media platforms such as WhatsApp, making banking more convenient and accessible.

Supporting SMEs and young entrepreneurs
Fidelity Bank has consistently provided financial and non-financial resources to SMEs and young entrepreneurs to help them scale their businesses.
Notable among these initiatives is the GHS1 million GreenTech Challenge, which grants funding to businesses offering innovative solutions in the agricultural value chain.
Additionally, the Fidelity Young Entrepreneurs Fund provides funding to scalable businesses that focus on climate-smart solutions and social impact.
These efforts are designed to nurture Ghana’s entrepreneurial ecosystem and drive sustainable economic transformation.

Strengthening partnerships
In line with its vision for regional trade and economic development, Fidelity Bank is leveraging its partnerships with other financial institutions, including those in Malaysia, to offer innovative digital financial services across borders.
This initiative aligns with the broader African Continental Free Trade Area (AfCFTA) agenda to deepen trade partnerships and expand financial inclusion.

Call for support and enabling policies

Mr. Opuni urged Ghanaians to support the bank’s vision by continuing to do business with Fidelity Bank.
He also called on the government to create an enabling environment that allows financial institutions to support the private sector effectively.
This, he noted, is critical in driving Ghana’s economic growth and job creation.
Furthermore, he cautioned against misinformation and sensationalism in media reporting, emphasizing the need for informed discussions that promote Ghana’s financial sector and economic transformation.
With a strong foundation, innovative strategies, and a clear focus on digital transformation and sustainability, Fidelity Bank Ghana is positioning itself as a leader in corporate social responsibility and economic development.
Through initiatives in health, entrepreneurship, creative arts, and financial literacy, the bank continues to impact lives and shape Ghana’s financial landscape positively.
By ELVIS DARKO, Accra