Fidelity Bank has announced its “Sika Bumm” promotion, now rebranded as “Sika Bumm Reloaded.”
The initiative, building on its previous success, aims to empower customers with life-changing lump sums of money, reinforcing the bank’s commitment to rewarding diligence and encouraging financial stability across Ghana.
“The ‘Sika Bumm Reloaded” campaign offers a straightforward yet impactful path to significant cash prizes. With a minimum deposit and maintenance of just GHS 500 in their current or savings account, customers automatically begin earning points each month,” a release copied to Ghana News Agency said Friday.
“This points-based raffle system, operated through the National Lottery Authority’s (NLA) Caritas platform, is designed to drive sustainable deposit growth and reward consistent account activity.
“For every GHS 500 in deposit growth, a customer earns one raffle point, directly increasing their chances of winning in both the monthly and grand draws. More points mean greater chances of winning in both the monthly and grand draws,” it said.
Mr Julian Opuni, Managing Director, Fidelity Bank Ghana, emphasised the importance of rewarding deserving customers.
“The Sika Bumm Reloaded campaign reflects our deep respect for the goals and discipline of our customers and we believe the most impactful way to put a genuine smile on the faces of our dear customers is to give them the opportunity to win ‘Sika Bumm’ – a lump sum that can truly transform their lives.”
“Whether it’s to invest big in their business, purchase a parcel of land, enjoy a well-deserved family vacation, acquire a car, or simply build a strong financial nest egg, we are putting real money back in their hands to pursue their various dreams and plans.”
Mr Opuni explained: “This promo is our way of saying, if you’re doing the right thing with your money, we’ll stand with you and reward you meaningfully.”
The promo features exciting draws designed to keep the momentum going.
Monthly draws are held at the end of each month, with winners announced in the second week of the following month.
Each monthly draw will reward 10 fortunate customers with GHS 5,000 each.
The pinnacle of the promo is the Grand Draw, where the top 10 winners will receive substantial prizes ranging from “GHS 30,000 to an impressive GHS 100,000.”
According to the Bank, the system encourages long-term savings and account activity, aligning with Fidelity’s broader financial inclusion and customer growth strategies.
“Qualifying customers will receive regular SMS notifications detailing their ticket allocations for upcoming draws, along with venue and date information.
This ensures transparency and keeps participants engaged throughout the campaign.
The Bank has encouraged existing customers to actively participate in the “Sika Bumm Reloaded” promotion by growing and maintaining their account balances.
“Non-customers are also warmly invited to open an account with Fidelity Bank today and seize this extraordinary opportunity to be rewarded for their savings discipline,” the release added.
