MultiChoice Ghana has strongly responded to Communications Minister, Samuel Nartey George, following his threat to push for the suspension of the company’s license if it does not reduce its DStv subscription fees.
In a firm rebuttal, MultiChoice described the demand for a fee reduction as “untenable,” citing operational realities, inflationary pressures, and foreign exchange volatility that directly impact the cost of delivering its services in Ghana.
The company noted that its pricing model reflects broader economic factors, including content acquisition costs, satellite infrastructure, and tax obligations.
Earlier, Sam George issued a stern warning to MultiChoice Ghana, operators of satellite television service DStv, threatening to suspend their license if the company does not take immediate steps to reduce its subscription prices.
He expressed the government’s growing frustration over what he described as “exploitative and unjustified pricing” by DStv in the Ghanaian market.
According to him, the current subscription rates remain excessively high despite sustained public outcry and a marked depreciation in the value of DStv’s content offering relative to global trends.
He said effective August 7, 2025, DSTV risks having its broadcasting licence suspended if it fails to adjust its pricing to reflect the recent appreciation of the Ghana cedi.
In a statement signed by the Managing Director of MultiChoice Ghana, Alex Okyere, dated August 3, 2025, the company affirmed that suggestions that its pricing should be reduced drastically is untenable.
“While we appreciate the recent appreciation of the cedi— which we have never referred to as a ‘fluke’— it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement read.
However, it reiterated its commitment to keeping subscription costs as low as possible despite the difficult macroeconomic and competitive environment.
The company explained that any review of pricing must be balanced against the need to maintain service quality and customer experience.
MultiChoice confirmed that it has submitted a proposal for further engagement to the Minister and the NCA in hopes of reaching a resolution.
The company reminded of its long-standing presence in Ghana, having operated in the market for over 30 years, and acknowledged the importance of protecting the livelihoods of all its stakeholders.
MultiChoice assured subscribers and stakeholders that it remains committed to quality service delivery and compliance with all laws and regulations in Ghana.
The company also called for a continuation of constructive dialogue with the Minister and the relevant authorities.
