The Minister for Communications and Digitalisation, Sam George, has issued a stern warning to MultiChoice Ghana, operators of satellite television service DStv, threatening to suspend their license if the company does not take immediate steps to reduce its subscription prices.
In a press briefing held during the Government Accountability Series on Friday, August 1, 2025, the Minister expressed the government’s growing frustration over what he described as “exploitative and unjustified pricing” by DStv in the Ghanaian market.
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According to him, the current subscription rates remain excessively high despite sustained public outcry and a marked depreciation in the value of DStv’s content offering relative to global trends.
He said effective August 7, 2025, DSTV risks having its broadcasting licence suspended if it fails to adjust its pricing to reflect the recent appreciation of the Ghana cedi.
He said “Despite a 30% appreciation of the cedi over the past five months, DSTV subscription fees have not been reduced accordingly,” Sam George stated.
“Ghanaians deserve better—this is not about politics, it’s about fairness. This government will not sit idle while Ghanaians are shortchanged,” he stated.
Sam George added: “The cedi has strengthened significantly, and we expect service providers to pass that benefit on to consumers. Failure to do so will not be tolerated.”
The announcement follows months of deliberations between government regulators and MultiChoice, with the National Communications Authority (NCA) reportedly pushing for price rationalisation in line with consumer protection frameworks.
Many consumers in Ghana have long complained about the high cost of DStv subscriptions, especially as sports rights—one of the platform’s major attractions—continue to be split across multiple services.
Critics argued that subscribers are paying premium fees for packages that offer limited value in return.
As the deadline looms, all eyes are now on MultiChoice and the National Communications Authority (NCA), with many Ghanaians hoping for swift action that will lead to more affordable access to digital television content.
