Access Bank Ghana launches “Fa Ketewa Bɛgye Kɛseɛ” promo

Access Bank Ghana has launched an exciting new savings campaign, dubbed “Fa Ketewa Bɛgye Kɛseɛ” (Small Savings, Big Rewards).
The campaign aims at encouraging a savings culture while rewarding loyal customers.
The initiative will run from April to September 2025, offering customers the opportunity to win prizes worth over GH₵500,000 in four mini draws and two mega draws.

For mass retail customers, prizes include monthly mini draws where winners can receive GH₵1,500, GH₵5,000, or GH₵10,000.
The mega draw offers even more substantial rewards, with cash prizes of GH₵15,000, GH₵30,000, and GH₵50,000 up for grabs.
Youth customers also have enticing rewards, including 10% cashback and one-year subscriptions for Spotify, Amazon Prime, and Netflix through the monthly mini draws.
The mega draw for youth participants features grand prizes such as an iPhone 16 Pro Max, a PlayStation 5, and a Chromebook.
Speaking at the launch, Executive Director of Retail and Digital Banking, Pearl Nkrumah, stated that young and existing customers require innovative banking solutions that align with their financial goals.
According to her, the campaign is designed to not only encourage savings but also empower customers to achieve their long-term financial aspirations.
She noted that small financial habits, like setting money aside regularly, can create a ripple effect of great rewards, making the initiative a crucial part of the bank’s strategy.
She disclosed that the promotion is open to both new and existing customers, including current and savings account holders as well as youth account holders under the Solo package.
“To qualify, participants must deposit a minimum of GH₵250, while increasing deposits to GH₵500 or more guarantees entry into a draw.
Youth customers can also qualify for rewards by spending GHS 500 or more using any Access Visa card” she added.
She indicated that Access Bank has structured the promotion to offer numerous benefits, ensuring that the more customers save, the greater their chances of winning.
She explained that in addition to seamless banking transactions and digital banking access, customers stand to gain attractive prizes through both monthly mini draws and mega draws.
The Executive Director for Retail and Digital Banking at Access Bank Ghana, stated that the campaign is designed to reward customers for their commitment to financial discipline and long-term planning.
“Prizes include the latest iPhone 16, PlayStation consoles, cash rewards, and other life-changing grand prizes.
Special incentives are also available for the youth, encouraging them to cultivate a habit of saving and responsible spending” she stressed.
She added that every deposit not only enhances the likelihood of securing exciting rewards but also contributes to customer’s financial growth through savings interest and investment options offered by the bank.
Acknowledging the support of key stakeholders, Pearl Nkrumah extended gratitude to the National Lottery Authority (NLA) for ensuring transparency and credibility in the campaign.
“To our cherished customers who have trusted us for over 15 years, today is about rewarding you and strengthening our relationship,” she added.
Manager of Marketing and Caritas at the National Lottery Authority (NLA), Judith Kormley, reaffirmed the NLA’s commitment to overseeing fair and transparent promotional activities.
She noted that while such campaigns reward customers, they must be conducted with the highest levels of integrity and compliance.
She commended Access Bank for aligning with regulatory guidelines, ensuring that every draw is fair and that prizes are distributed responsibly.
She also urged customers to participate responsibly, ensuring that they engage in the promotion in a way that enhances their financial well-being.
By CHRISTABEL OBOSHIE ANNAN, Accra