Fans across North America are in for a footballing spectacle as the FIFA World Cup Trophy Tour by Coca-Cola prepares to make 38 stops across Canada, Mexico, and the United States, offering a rare chance to see the original FIFA World Cup Trophy up close before the highly anticipated 2026 edition of the tournament.
The tour, marking its 20th anniversary, has already captivated more than four million fans in 182 markets worldwide since its inception, bringing the magic of football directly to supporters around the globe.
This year’s journey began on January 3 in Riyadh, Saudi Arabia, and will cover 30 FIFA Member Associations before culminating in North America.
Mexico kicks off the North American journey
The North American leg will launch in Mexico on February 26 in Mexico City.
The trophy will travel to ten cities, including Guadalajara, Monterrey, León, Veracruz, Chihuahua, Querétaro, Puebla, Chichén Itzá, and Mérida, before returning to Mexico City in June ahead of the tournament opener. Fans will enjoy interactive activations that celebrate Mexico’s deep footballing culture and passion for the game.
US tour promises coast-to-coast excitement
On March 24, the tour moves to the United States, beginning in Los Angeles and spanning 21 stops across major cities, including Las Vegas, San Francisco, Seattle, Chicago, Dallas, Miami, and New York/New Jersey.
The itinerary will cover all 11 U.S. FIFA World Cup 2026 host cities, alongside ten additional key markets, providing fans with unique, hands-on experiences with football’s most coveted trophy.
Canada joins the celebration
Canada’s segment kicks off on April 10 in Vancouver and continues through Calgary, Winnipeg, Montreal, Halifax, Ottawa, and Toronto. Organisers aim to showcase the country’s rapidly growing football culture and generate excitement as the nation prepares to co-host its first FIFA World Cup matches.
A legacy of fan engagement
As a long-standing FIFA Partner, Coca-Cola holds the exclusive rights to the Trophy Tour, continuing a two-decade tradition of bringing fans closer to the game and its most celebrated prize.
Over 71 days, the trophy will travel coast to coast, creating unforgettable moments for fans of all ages and inspiring the next generation of football enthusiasts.
With just months remaining before the 2026 FIFA World Cup — set to be the largest and most inclusive in history, spanning three host nations and 48 teams — the Trophy Tour underscores the global reach and universal appeal of the world’s most popular sport.
North American trophy tour schedule
Canada
Vancouver (April 10-11), Calgary (April 12), Winnipeg (April 13), Montreal (May 22), Halifax (May 23), Ottawa (May 24), Toronto (May 25-26)
Mexico
Mexico City (Feb 26-27), Guadalajara (Feb 28-Mar 2), León (Mar 4-5), Veracruz (Mar 6-7), Chihuahua (Mar 9-10), Querétaro (Mar 11-12), Monterrey (Mar 13-16), Puebla (Mar 18-19), Chichén Itzá (Mar 20-22), Mérida (Mar 21-22), Mexico City (Jun 5-8)
United States
Los Angeles (Mar 24-25), Las Vegas (Mar 28), San Francisco (Mar 29-30), Salt Lake City (Apr 1), Portland (Apr 4), Seattle (Apr 5-6), Chicago (Apr 14-15), St. Louis (Apr 17), Kansas City (Apr 18-19), Dallas (Apr 25-26), Austin (Apr 28-29), San Antonio (Apr 30), Houston (May 2-3), New Orleans (May 5), Birmingham (May 7), Miami (May 9-10), Orlando (May 11-12), Atlanta (May 15-16), Philadelphia (May 21), Boston (May 30-31), New York/New Jersey (Jun 3)
The FIFA World Cup Trophy Tour by Coca-Cola promises fans across North America an up-close encounter with football history, turning cities into temporary football cathedrals and building anticipation for the historic 2026 World Cup.
