A loyal MTN customer has won a fully sponsored round-trip ticket to Dubai, for his mother courtesy of MTN Ghana in partnership with Emirates Airlines.
This forms part of the recently concluded Mother’s Day MTN Rewards campaign.
The ultimate winner, Bernard Yaw Nkrumah, won this on behalf of his mother, Mary Odum during an award ceremony held in Accra on Tuesday.
He topped over 2,000 participants by redeeming the highest number of loyalty points—a staggering 1,255,000 points—on the MTN Rewards platform, earning him the exclusive grand prize: Accra–Dubai–Accra flight tickets on Emirates Airlines.
According to MTN, there was no raffle or lucky draw involved.
The win was purely based on merit—the customer with the highest redemption of points emerged as the winner.
The Mother’s Day campaign, launched on May 10, 2025, was aimed at celebrating women and mothers on the MTN network by offering electronic gadgets and MTN-branded souvenirs through the MyMTN App.
The campaign was exclusive to the MyMTN app, encouraging customers to engage digitally to access the full range of offers.
To qualify for the Dubai trip, customers were required to redeem loyalty points through the app.
While many redeemed items multiple times, the winning criterion was the total number of points used—not the number of items.
Seven other customers were also rewarded with electronic appliances and MTN branded souvenirs.
Speaking at the MTN Rewards award presentation ceremony, the Acting Senior Manager for Consumer at MTN Ghana, Sandra Oduro Antwi, praised the growing success of the initiative and expressed gratitude to customers for their continued patronage.
She stated that that MTN Rewards is a customer insight-driven platform, which uses data to ensure relevance in all offers provided.
“We don’t just put offers out there—we study what customers want and respond accordingly. Whether it’s voice, data, or lifestyle perks, the goal is to make every customer feel seen and valued,” she explained.
She added that the company is currently onboarding more partners so that wherever customer’s find themselves, they can enjoy the benefits.
According to her, one of the most notable offerings includes up to 12% discounts on Emirates flights, available exclusively through the MTN Rewards platform.
Other partners she noted include hotels like Airport View Hotel and additional lifestyle brands.
Long-term initiative
Sandra Oduro Antwi noted that MTN Rewards is not a one-off promotion but a long-term initiative designed to offer continuous value to prepaid customers.
“We’ve run tactical campaigns like Black Friday, Christmas, and now Mother’s Day—and Father’s Day is next. But the rewards platform itself is active all year round,” she stated.
As MTN gears up for its Father’s Day promotion launching June 15, customers are encouraged to continue using MTN services and redeem their points via the MyMTN App, which remains the hub for all special offers under the MTN Rewards program.
“Keep using MTN—the more you use, the more you get. And just like Bernard, you could be the next customer flying off to a dream destination,” she said.
Sales Manager Ghana & Ivory Coast for Emirates Airline, Cecil Tenkorang, stated that the collaboration with MTN is a clear reflection of their shared vision.
“Since the inception of this partnership in 2014, Emirates has worked closely with MTN to provide exclusive offers and travel opportunities to customers across Ghana” he said.
He noted that by leveraging MTN’s extensive customer base and Emirates’ world-class travel services, Emirates has successfully connected customers to unique and memorable travel experiences, while deepening engagement through the platform.
Reflecting on the significance of the moment, Bernard Yaw Nkrumah, the winner, expressed his excitement and gratitude to MTN for the round trip ticket for his mother.
“I’m very happy and excited about today—not just for myself, but for my entire family,” he said.
