More than 11,000 MoMo subscribers across the country have emerged as winners in what has been described as one of the most generous digital promotions in Ghana’s fast-growing fintech space, after MobileMoney LTD concluded its three-month 2025 “Me Nsa Aka” MoMo Promo with cash prizes exceeding GH¢2 million.
The promotion, which ran from September 15 to December 15, 2025, rewarded everyday MoMo users for simply transacting on the MoMo App, underscoring how digital financial services are increasingly being used not only as payment tools but also as platforms for wealth creation, inclusion and customer appreciation.
11,504 prizes in 3 months
By the time the curtain fell on the campaign, a total of 11,504 individual prizes had been won, making thousands of ordinary subscribers instant beneficiaries of MML’s customer-first digital strategy.
The scale of the rewards alone set the “Me Nsa Aka” promo apart, with daily, weekly, monthly and grand draws ensuring that excitement was sustained throughout the three-month period.
Figures released by MML show that 10,800 subscribers won in the daily draws, 672 emerged victorious in the weekly draws, 27 picked prizes in the monthly draws, while five subscribers battled it out at the grand finale for the ultimate rewards.
In all, over GH¢2 million was paid out directly to customers, translating digital transactions into real financial gains.
GH¢100,000 Grand prize winner
The ultimate winner of the promotion, Frank William Kwasi Beecham, walked away with the grand prize of GH¢100,000, instantly becoming the face of the 2025 “Me Nsa Aka” campaign.
Speaking moments after receiving his cheque at the grand finale ceremony, Mr. Beecham could hardly hide his excitement, describing the win as both unexpected and life-changing.
Investing win into MTN shares
Rather than splurging the money, however, the overall winner revealed plans that reflected growing financial sophistication among MoMo users.
He said he intended to invest the entire amount by purchasing additional MTN shares, effectively turning a promotional reward into a long-term investment in the very company whose platform had rewarded him.
His decision mirrored a broader theme that ran through the event: digital finance is not only about convenience but also about enabling smarter financial decisions.
More winners, shared benefits
Several other winners echoed similar sentiments, reinforcing the idea that promotions like MobileMoney “Me Nsa Aka” promo can stimulate savings, investment and wealth-building behaviour among customers.
Among the notable winners was Dorothy Esenam, who received GH¢50,000.
She said her winnings would go toward supporting her family and close friends, highlighting how MoMo-driven rewards can have ripple effects beyond individual beneficiaries.
Hui Ling also picked up GH¢30,000, while Texson, Joseph Kofi Abavor and Gideon Obeng each took home GH¢10,000.
Linking digital payments to capital markets
Like the grand prize winner, Texson and Joseph Kofi Abavor disclosed that they planned to invest their prizes by buying more MTN/MML shares, a development that quietly points to an emerging link between digital payments, financial literacy and capital market participation.
Driving app-based transactions
At the heart of the MobileMoney “Me Nsa Aka” promo was a deliberate strategy by MML to deepen customer engagement while accelerating the shift toward app-based digital transactions.
Speaking at the event, Channel Development Manager at MML, Faisal Ali, explained that the promotion was designed not just to give away money, but to reward loyalty and encourage behavioural change.
According to him, while the USSD channel (*170#) remains popular, the MoMo App offers a more seamless, efficient and feature-rich experience for customers.
By incentivising app usage through tangible rewards, MML is nudging customers toward a more advanced digital ecosystem that supports faster transactions, improved security and enhanced user experience.
Sustaining excitement and engagement
He noted that the strong participation and the sheer number of winners demonstrated the appetite among customers for digital engagement, especially when rewards are transparent, credible and widely accessible.
The daily, weekly and monthly draws ensured that subscribers did not have to wait until the end of the promotion to benefit, creating continuous excitement and sustained usage throughout the three months.
Emphasis on digital safety
Beyond rewards, MML used the platform to reinforce critical messages around digital safety, particularly as the festive season approaches and fraud risks tend to increase.
Mr. Ali reminded customers to safeguard their MoMo PIN at all times and to avoid sharing sensitive information such as one-time passwords (OTPs), regardless of who requests them.
He stressed that MML only contacts winners through its official customer care number, 024 300 0000, a reminder aimed at protecting customers from fraudsters who often exploit promotional periods to scam unsuspecting users.
Free weekend transfers boost
In a further boost to app adoption, Mr. Ali announced an ongoing free weekend transaction offer for MoMo App users, allowing customers to enjoy zero transaction fees on all transfers made via the app during weekends.
The incentive, he explained, forms part of MML’s broader push to make digital financial services more affordable, accessible and attractive to a wider segment of the population.
NLA validates transparency
The integrity of the entire promotion was independently validated by the National Lottery Authority (NLA), whose representative, Ernestina Ofosua Addo, supervised the draws.
She assured the public that the process was transparent, credible and conducted strictly in line with regulatory requirements.
According to her, all entries were carefully scrutinised and validated before winners were selected, ensuring that every prize was fairly won.
“Everything was done right, and the process was fair. We are excited about the outcome and congratulate all the winners,” she said, lending regulatory credibility to the campaign.
More than a marketing campaign
The involvement of the NLA was particularly significant in building public trust, especially in an era where digital promotions can sometimes be met with scepticism.
By subjecting the draws to regulatory oversight, MML reinforced confidence in the fairness of the process and the legitimacy of the rewards.
Industry watchers say the MobileMoney “Me Nsa Aka” MoMo Promo represents more than just a marketing campaign.
It reflects how Ghana’s mobile money ecosystem is maturing, with operators increasingly using promotions to drive inclusion, digitisation and customer loyalty rather than mere transaction volumes.
Customers at the centre of digital finance
With millions of Ghanaians relying on MoMo for daily payments, savings and transfers, such large-scale reward schemes signal a shift toward sharing value with customers who power the ecosystem.
In doing so, MML is strengthening trust, deepening usage and reinforcing its leadership in the digital financial services space.
Everyday transactions, extraordinary rewards
As the grand finale brought the 2025 MobileMoney “Me Nsa Aka” promo to a celebratory close, the message was clear: everyday digital transactions can yield extraordinary rewards.
For over 11,000 subscribers, the promo turned routine MoMo usage into a direct source of income, investment capital and family support.
More importantly, it reaffirmed MML’s commitment to placing customers at the centre of its digital journey, rewarding loyalty while promoting safe, convenient and forward-looking financial services that continue to reshape how Ghanaians transact, save and invest in an increasingly digital economy.
